In a recent article on conducting international marketing research in the twenty-first century (Craig & Douglas 2001), the application of new (electronic) technology for data collection was encouraged. Email and web-based data collection methods are attractive to researchers in international marketing because of low costs and fast response rates. Yet the conventional wisdom is that, as some people still do not have access to e-mail and the Internet, such data-collection techniques may often result in a sample of respondents that is not representative of the desired population. In this article we evaluate multimode strategies of data collection that include web-based, e-mail and postal methods as a means for the international marketing researcher to obtain survey data from a representative sample. An example is given of a multimode strategy applied to the collection of survey data from a sample of respondents across 100 countries.

Higher education (HE), particularly its international mobility element, is one of the sectors that have suffered an immediate and substantial impact by the pandemic. The disruption in international travel and the local restrictions to physical contact has caused disruptions in the academic planning and delivery of higher education worldwide. Many argue that the recent pandemic and the move to online and blended learning delivery will define the future of HE. In this paper, we explore two main themes. Firstly, we explore the pre-Covid trends in international higher education.

This article studies international students who transfer from transnational education (TNE) courses delivered overseas by UK higher education providers to first degree programmes in England. Transnational students accounted for an estimated 34 per cent of the total international first degree entrants in England in 2012-13. Our analysis shows that transnational students have mitigated declines in direct entry of international students to first degree programmes in 2012-13 and were found to be a major contributor to postgraduate enrolments.

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