Deep UV photoluminescence spectroscopy has been employed to study the optical properties of AlxGa1−xN alloys (0⩽x⩽1). The emission intensity with polarization of E⊥c and the degree of polarization were found to decrease with increasing x. This is a consequence of the fact that the dominant band edge emission in GaN (AlN) is with polarization of E⊥c(E∥c). Our experimental results suggest that the decreased emission efficiency in AlxGa1−xN alloys and related UV emitters could also be related with their unique polarization property, i.e., the intensity of light emission with polarization of E⊥c decreases with x. It is thus concluded that UV emitters with AlGaN alloys as active layers have very different properties from InGaN and other semiconductor emitters.