We report measurements of s͑u͒, A͑u͒, and polarization transfer for the 28 Si͑ p, p 0 ͒ 28 Si reaction to the 6 2 , T 1 state at 14.36 MeV initiated with 198 MeV polarized protons. Normalization of the transition strength in the distorted-wave impulse approximation (DWIA) to inelastic electron scattering overpredicts the spin-longitudinal cross section by more than a factor of 2, while the spin-transverse cross section is nearly correct and the spin-orbit cross section is underpredicted. A reduced in-medium r-meson mass reproduces some of these features, while strong relativistic mean field or Pauli blocking effects are too small. [S0031-9007(97)02543-X]