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Project K is a youth development programme that targets young people aged 14Á15 years with low self-efficacy. It is run by the Foundation for Youth Development. Story-telling style interviews that asked participants to imagine themselves in a reality television show with different 'episodes' were conducted with six Maori Project K participants on the effectiveness of the programme and if and how it works with Maori 'as Maori'. Results suggested the programme used graded mastery, team work and fun to produce positive outcomes. It also had high expectations of participants, coupled with intense support. Participants described the programme as not particularly attending to them 'as Maori', which they generally viewed positively. A workshop was held with key programme staff to analyse the results and formulate an action plan to address areas for improvement. Implications for other programmes that involve indigenous youth are outlined.

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