The 2020 primaries featured the most diverse candidates seeking the U.S. presidency to date; however, news media preoccupied with the novelty of a candidate’s social identity may result in less policy coverage for those underrepresented in electoral politics. Utilizing content analysis, this study explores the prevalence of novelty news frames that emphasize candidate identity across three national news outlets and examines whether these frames diminish the volume of policy coverage for minority candidates.