In this paper we apply a gravity framework to user-generated data of a large online housing market platform. We show that gravity describes the patterns of inflow and outflow of hits (mouse clicks, etc.) from one municipality to another, where the municipality of the user defines the origin and the municipality of the property that is viewed defines the destination. By distinguishing serious searchers from recreational searchers we demonstrate that the gravity framework describes geographic search patterns of both types of users. The results indicate that recreational search is centered more around the user’s location than serious search. However, this finding is driven entirely by differences in border effects as there is no difference in the distance effect. By demonstrating that geographic search patterns of both serious and recreational searchers are explained by their physical locations, we present clear evidence that physical location is an important determinant of economic behavior in the virtual realm too.

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This data article describes user-generated data of Funda.nl, the largest online housing market website of the Netherlands. The data contain the inflow and outflow of hits (mouse clicks, opening of webpages, etc.) at the municipality level. The municipality of the user defines the origin and the municipality of the property that is viewed defines the destination. The data capture real behavior of the platform users. The flow data are based on 1.1 billion hits that are made by the users of the website in the first six months of 2018. The underlying data are collected by Google Analytics, the web analytics tool of Google. Funda utilizes the data for platform stability, security, product development, etc. The proprietary data of Funda are used to generate the information flows between municipalities. In the full sample we have 148,216 information flows between municipalities in the Netherlands, among which 313 zero flows. The data include subsamples for different types of platform users as user search intentions range from serious to fully recreational. The data enable researchers to analyze housing search behavior from a novel perspective. The data are, for instance, relevant for housing market researchers, digital economists, and economic geographers.