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Coronavirus upended British politics in 2020 but where does it fit into the ideological map of party competition? Recent British elections have seen a shift from economic left–right competition between the major parties to competition on the cultural (liberal–authoritarian) dimension, most notably in terms of the issues of immigration and membership of the European Union. Using British Election Study data from June 2020, we find that coronavirus attitudes fall primarily onto the traditional economic left–right dimension, with left-wing voters more willing to make economic sacrifices of various types to reduce infections. However, more draconian coronavirus measures (such as fining or imprisoning those who violate the coronavirus rules) are most supported by voters who score high on authoritarianism. We show that the structure of coronavirus attitudes puts the Conservative government in a difficult position where many steps it takes to reduce infections risk alienating its core economic right-wing vote.

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Social norms are important in explaining why people vote, but where do those norms come from and is social pressure motivated by partisanship? In this article, we use political discussion network data to examine the role of party identification in shaping the relationship between injunctive norms, civic duty and voter turnout. More specifically, we examine the extent to which both the application of injunctive norms and their impact on turnout is affected by shared partisan identification. We find that citizens are more likely to perceive normative pressure to vote from fellow partisans, a phenomenon we refer to as “partisan pressure”. However we do not find consistent evidence for the hypothesis that turnout is more closely related to the approval or disapproval of discussants who share a partisanship. By separating the role of social pressure from that of normative beliefs we also demonstrate that injunctive norms affect voter turnout both directly and indirectly by increasing civic duty.