Effectuation processes are consistent with emergent or non-predictive strategies, and speak to the essence of Schumpeter's theory of creative destruction. In this study, hypotheses are formulated to understand the relationship between effectuation, technology orientation, and firm performance. The study takes place in South Africa, which remains a highly significant economic player in sub-Saharan Africa, and is focused on the renewable energy sector. Survey results provide evidence that different dimensions of effectuation are positively associated with technology orientation, and influence firm performance. Policy makers should be encouraging firms to use effectual principles of experimentation, flexibility, establishing pre-commitments, and forming alliances, so as to maximise their returns on technology and constrain their potential losses. OPSOMMINGTotstandbringprosesse is kenmerkend van ontluikende-of nie-voorspellende strategieë en wys op die wese van Schumpeter se teorie van kreatiewe vernietiging. In hierdie studie word hipoteses geformuleer om die verwantskap tussen totstandbrenging, tegnologie oriëntasie en firma vertoning te verstaan. Die studie vind plaas in Suid-Afrika, wat steeds 'n beduidende ekonomiese rol in sub-Sahara Afrika speel, en is gefokus op die hernubare energie sektor. Opname resultate bewys dat verskillende dimensies van totstandbrenging positief geassosieer word met tegnologie oriëntasie en dat dit firma vertoning beïnvloed. Beleidmakers moet firmas aanmoedig om die totstandbrengings-beginsels van eksperimentasie, buigsaamheid, die daarstelling van vooraf verpligtinge en die vorm van genootskappe, te gebruik om sodoende hul opbrengste uit tegnologie te maksimeer en hul potensiële verliese te beperk.