Animal culture, defined as "information or behavior-shared within a community-which is acquired from conspecifics through some form of social learning" (1), can have important consequences for the survival and reproduction of individuals, social groups, and potentially, entire populations (1, 2). Yet, until recently, conservation strategies and policies have focused primarily on broad demographic responses and the preservation of genetically defined, evolutionarily significant units. A burgeoning body of evidence on cultural transmission and other aspects of sociality (3) is now affording critical insights into what should be conserved (going beyond the protection of genetic diversity, to consider adaptive aspects of phenotypic variation), and why specific conservation programs succeed (e.g., through facilitating the resilience of cultural diversity) while others fail (e.g., by neglecting key repositories of socially transmitted knowledge). Here, we highlight how international legal instruments, such as the Convention on the Conservation of Migratory Species of Wild Animals (CMS), can facilitate smart, targeted conservation of a wide range of taxa, by explicitly considering aspects of their sociality and cultures. CONSEQUENCES OF SOCIAL KNOWLEDGE An important aspect of social learning is the speed with which new behaviors can potentially spread through populations, with effects that may be positive (e.g., adaptive exploitation of a new food source) or negative (e.g., increasing conflict with humans, such as when sperm whales learn to remove fish from longlines) (2). Transmission can be mediated by an inherent propensity to adopt innovations (e.g., "lobtail" feeding in humpback whales (1)), or curbed by cultural conservatism (e.g., southern resident killer whales' persistent foraging specialization on Chinook salmon (2)). Social learning can result in the emergence of subpopulations with distinctive behavioral profiles, erecting social barriers, as observed in distinct vocal clans of sperm whales (see the Figure). Culturally mediated population structure has important implications for conservation efforts (4), as it can influence species-wide phenotypic diversity and adaptability to changing conditions (5). In some cases, such as humpback or blue whale song, cultural variation can reflect demography and facilitate more efficient, or less invasive, assays of contemporary genetic population structure (1, 4). Most profoundly, culture can play a causal role in establishing and maintaining distinct evolutionary trajectories (6). Another consequence of social learning can be the increased importance of key individuals as repositories of accumulated knowledge, making their targeted protection particularly important for the persistence of social units. For example, the experience of African elephant matriarchs (see