Intermediate cities have experienced economic dynamism in recent years, but, with the focus firmly on large metropoles and sprawling megacities, the development potential of intermediate cities has stayed out of the limelight. This paper upholds the relevance and potential of intermediate cities, arguing that they can play as important a roleif not a more important onethan the large metropoles that, until now, have been the focus of attention. Intermediate cities hold considerable advantages, in particular for poverty reduction and as more efficient ecosystems to live and work. Untapping the potential of intermediate cities requires, however, more territorially balanced, place-sensitive strategies.

The purpose of this paper is to examine the possibilities of increasing the benefits to be derived from farmers markets (FMs) in Wales, through utilisation of networks augmented by information communications and technology (ICT). In particular, the paper explores recent developments in the use of ICT in the agri‐food sector and the need to develop networks to utilise such technology fully. The paper explores the administrative structures that may be required to allow these arrangements to be effectively organised. The use of FMs in Wales as a conduit for such networked arrangements, and the introduction of the South East Wales Association of Farmers’ Markets (SEWAFM) Web site, are then considered against this backdrop.

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