This study develops a test model that can conceptually contribute to the formation of a green brand image for the hospitality market. A conceptual model highlighting the mediating role of green brand image based on two antecedent constructs (consumer’s perceived functional and emotional benefits of green hotels) and four outcome constructs (green brand preferences, trust, loyalty, and corporate image) was tested using 347 Malaysian lodging consumers. The findings indicate that the increase in consumer’s perceived functional and emotional benefits will initially increase their green brand image, and eventually increase their green brand preferences, trust, loyalty, and corporate image. Moreover, the role of green brand image as a mediator exists between consumers’ perceived benefits and their green brand preferences, trust, loyalty, and corporate image. Based on these findings, the managers can devise green branding strategies for their hotels, and show how green campaigns can highlight ecological concerns among green hotel consumers.

This study aims to contribute to the development of an extended theory of planned behavior to understand the indicators of consumer behavior. A conceptual framework highlighting four study constructs (i.e., personal norms, intention towards green hotels, environmental consciousness, and green consumer behavior) was tested using 394 general Malaysian lodging consumers. The findings indicate that to devise green branding strategies for the hotels, the managers must first consider how the environmental consciousness of consumers positively affects their personal norms and behavior towards green hotels. Second, consumers' personal norms and behavioral intention towards environmentally responsible lodging positively affect their green behavior. Third, Personal norms mediates the significant positive relationship between; environmental consciousness and behavioral intention towards environmentally responsible lodging of a consumer; and environmental consciousness and green consumer behavior. Lastly, behavioral intention towards environmentally responsible lodging mediates the significant positive relationship between a consumer's personal norms and green consumer behavior.

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Continuous learning works like a blood for organization and individuals to proceed and succeed. Underdeveloped countries need to address their academic issues. Academic prosperity is linked to economy and technology disruptions so it’s an important element to bring underdeveloped countries up to the mark to thrive and survive in this technical era. Academic prosperity depends upon student's enthusiastic attitude and their emotional and spiritual intelligences. This study was conducted in learning organizations to see the impact of emotional and spiritual intelligences on academic performance. Population of the study is the academic institutes of Pakistan. Data were collected using cross-sectional questionnaire-based survey from 113 students in Pakistan. The findings provide positive and significant correlations among the types of intelligences and academic performance. Data was analyzed using SPSS and the results were verified using statistical methods like correlation, regression, ANNOVA, Cronbach alpha and means. This study highlights the role of emotional intelligence and spiritual intelligence on academic performance and found out that it has the most demanding and significant effect on the academic performance, therefore it needs better integration in academic practices, routine and culture.

BackgroundOrganizational cognition is a system and process aims at the improvement of organizational learning and development. It subsumes attention, leadership, culture, structure, empowerment, knowledge workers and decision-making and problem-solving processes.ObjectiveThe focus of this study is to assess the impact of the cognitive learning factors on sustainable Organizational development.MethodologyData was collected from 22 universities in Pakistan and 137 faculty members participated in the survey. Cross-sectional quantitative technique based on survey and convenient sampling was adopted for data collection. SPSS was used for data analysis.ResultsThe results indicate significant impact of the cognitive factors on the Organizational development in the learning organizations like universities. Among all, knowledge workers and empowerment was found more significant as compared to other cognitive elements.RecommendationThe study recommends further exploration of other cognitive and contextual elements for boosting learning and development.