The labour market is the main external condition for personnel management and is influenced by population development, immigration policy of the state, globalization of the labour market and trends in the content of work activities. Human resources as grown in importance and value in the third millennium. Transforming human capital is a fundamental factor in the success of business in global markets. The development of economics leads to an increasing need for adaptability and flexibility of workers, a creative approach and, last but not least, the ability to acquire, choose, and retain talented workers from all over the world. Personnel trends in a globalised world is oriented towards a modern method of selection or development of workers with an emphasis on the criterion of creativity. The contribution represents the usual course of VAC with the standard criteria and offers a new VAC design in relation to the key competency of the 21st century which is creativity. The practical part of the contribution is a case study conducted qualitative research with representatives of Generation X and Y and respects the stated objective: to create a new VAC design with the selection or development criterion of creativity.

The paper aims to present CSR activities in the Corona Time and internal stakeholders´ perception of these activities. Many of successful business would like to be more social responsible not only in usual time period, but during the crises, too. They would like to support and help the society. The paper introduces the Case Study of SKODA AUTO. How the business helped the society by CSR activities, and how the internal stakeholders perceive these activities. The description of the perception is based on the survey organized in May/ June 2020, immediately after the quarantine and reducing of emergency measure. The sense of the CSR activities is in their marketing communication, too. Therefore, the attention of researchers was focused on the effectiveness of the marketing communication to internal stakeholders.

Research background: Although the world is still in a coronavirus crisis, it also sees hope in vaccines being developed, government measures taken to revive the economy and borders reopening. At the same time, the globalized world has learned a lot. Knowledge management and knowledge sharing in a globalized world now have even higher mission than before, since work regimes have completely changed and the necessary requirements for the protection of employees´ health and safety are being adopted. Purpose of the article: Knowledge management is a multidisciplinary activity; its individual disciplines will be described, characterized and researched. Research surveys will map the activities of knowledge management in new work regimes with the protection of employee health and safety in order to optimize knowledge management of businesses in a globalised world with existing threats. Methods: After the questionnaire survey is completed, the respondents’ answers will be encoded in Microsoft Excel. The encoded data will be exported to the SPSS statistical software. The objective of the statistical evaluation is to extract relationships and linkages that could contribute to optimising the knowledge management of enterprises in a globalised world. To detect basic relationships and linkages, Pearson’s chi-square test of independence will be used at the level of descriptive statistics, using contingency tables. Findings & Value added: Based on the conducted research, it diagnoses existing knowledge management barriers and knowledge sharing in globalized enterprises.