O artigo tem como primeiro objetivo apresentar os conceitos de “políticas públicas”, “políticas culturais”, “economia da cultura”, “indústrias culturais”, “indústrias criativas”, “economia criativa” em sua historicidade e relacionamentos existentes entre eles. O segundo momento busca analisar os números dos investimentos das políticas culturais perpassando os orçamentos do Programa Monumenta e do Prodetur. O estudo de caso do Turismo de Base Comunitária da Ilha Mem de Sá, no município sergipano de Itaporanga da Ajuda, finaliza a aplicação do corpus teórico à experiência prática de um modelo de turismo capaz de dialogar profundamente com o viés econômico da criatividade da cultura. A metodologia caracteriza-se como quali-quantitativa no levantamento bibliográfico e estatístico para análise comparativa, compreendendo ainda um trabalho de campo. A visão romântica da cultura que mantém um povo ligado à sua terra, que está solidificada nos elos de transmissão familiar sem a percepção de um retorno financeiro tem se fragmentado frente aos efeitos da globalização com ofertas sedutoras de ganho econômico. A economia, portanto, torna-se emblemática para repensar esse quadro a partir do turismo.

Throughout the 20th century, inheritance of a society based on patriarchy of colonial Brazilian society permeated, and particularly of Sergipe, of misogynistic attitudes and restrictive to the profession in the public space by women. Breaking paradigms, the associate judge Clara Leite de Rezende became an exponential of competence and struggle in the field of Justice. First magistrate of the Court of Justice of the State of Sergipe, assumed all legal positions in the State, even when the statistical reality showed that the female quantitative in Brazilian judiciary still remained extremely small between 1999 and 2003. Thus, the article presents the woman, wife, mother and especially the magistrate, honored and inspiring new generations. It is used as an analysis methodology and biography and the study of trajectories.

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Digital transformation has been a worldwide reality since the late 1990s. However, the 21st century has promoted its acceleration and scope for its use. Tourism professionals have sought the benefits that digital connections via smartphones bring to the diffusion and negotiation of services and products. However, young people from the internet age seek autonomy in the elaboration of their own travel itineraries, contributing to the emergence of intelligent tourist destinations. Based on the correlation with the principles of smart cities that increasingly become the goal of global managers, this study seeks to demonstrate the potential of the insertion of the tourist segment in this new perspective of social behavior. The results show that the co-creation by the travelers in search of experiences of impact in their lives is here to stay with QR Codes and Apps of cell phones. Information and digital communication technologies bring greater autonomy and creativity to the universe of tourists.