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A t its heart, research is research-regardless of methodology and methods. All research begins with a burning question, a sense of curiosity, and an openness to discovery. All research is conducted to serve a purpose, answer questions, or prove a hypothesis, and all use some combination of methods to find and analyze whatever information is needed to answer the question. Researchers have devised numerous ways to carry out these steps. Qualitative interview research is unique because the researcher is the instrument for data collection. Qualitative interview research contrasts with quantitative approaches such as surveys, where a conscious effort is made to insert a validated and (ideally) objective instrument between the researcher and the research participants. Interview research is unique in its reliance on direct, usually immediate, interaction between the researcher and participant. The successful researcher draws on the best of human qualities when conducting an interview: trust, thoughtful questioning and perceptive probing, empathy and reflective listening. To understand a piece of research and assess its credibility and potential contribution to knowledge in the field, we need to understand the researcher's motivations, purpose, and designs. We need to understand how the study was conducted so we can grasp the Podcast or Vodcast: Ask and answer questions by sending audio or video files.

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