to measure value trends. In most value domains the trends are U-shaped, showing that the trends from the fifties to the sixties and seventies have reversed, and attitudes in 1984 were either similar to the fifties or moving in that direction. The domains include traditional religion, career choice, faith in government and the military, advocacy of social constraints on deviant social groups, attitudes about free enterprise, government and economics, sexual morality, marijuana use, and personal moral obligations. Two attitude areas do not show a return of the fifties: (1) other-direction was high in 1952, then dropped to the sixties and did not rise; (2) the level of politicization rose greatly from 1952 to the sixties, then dropped again only-slightly." College student value trends have been researched for some decades, and the results have been valuable to both educators and sociologists. Sociologists gain knowledge about social change; Yankelovich (1974) argues that college students are a kind of forerunner group for innovation and that the basic pattern of cultural change in America is diffusion from college students and recent graduates to the rest of the population. Researchers agree on the main outlines of value trends among students. The 1930s were a time of social, political, and religious liberalism.

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Thirty‐one items on six identical surveys of University of Michigan undergraduate men between 1952 to 1989 help assess if there has been a “return of the fifties.” Several elements of the fifties have returned—privatism, concern about loyalty and subversion, and conservatism in some personal morals. Other elements have not—the 1952 levels of other‐direction, traditional religious commitment, and trust in human nature. The 1980s had a unique combination of political conservatism and personal individualism.