Aside from political leaders' popularity rates and the stock exchange index of business firms, ordinary people are highly interested in aspects of daily life, such as housing, income, health, family, food, human relations and work. Cross-national opinion polls on daily-life satisfaction were carried out in Japan,

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Limited research has been conducted on the influence of managerial tactics on job creativity and performance in the airline industry. This study thus empirically explored causality between influence tactics, job creativity, and job performance. All research was conducted under the assumption that job creativity would mediate both influence tactics and job performance to enable the discovery of how individual influence tactics resulted in better job performance. This study implemented a quantitative method using a combined approach (i.e., a three-step multiple regression analysis and Sobel test). Five total influence tactics were examined on the basis of previous research. Among these, results indicated that inspirational appeals, ingratiation, exchange, and pressure acted as significant drivers of job creativity, which had the greatest influence on job performance. Job creativity also had a mediating effect. On the other hand, the tactic of legitimating also positively influenced job creativity. These findings can be used to help manage employees in a way that promotes both job creativity and performance.

While countries have taken 18 -115 years to transition from "aging" to "aged" society, Thailand is taking only 20 years, the fastest and earliest developing country to become an aged society. The signal is that the aging population is expected to grow a significant role in the marketing communications academic and the associated business sector. However, problems related to brand communication still occur with the elderly consumer, so the brand experience communication is important for building emotional bonds to creating a strong brand attachment between elderly consumers and brands. The purpose of this study is to the understanding of concepts related to the brand experience. To be used as a part to study Brand Experience Communication of the Elderly in Thailand. The study uses a qualitative research methodology. Through documentary research and synthesize 21 related research paper from 2103 to 2018. Results have shown that Experience is going on when consumers search for a product, buy and use the service. The consumer experience can be divided into 1) Product experience, such as in the automotive industry, luxury goods. 2) Consumption experiences such as visits to museums and travel. 3) Experiencing touches with various stimuli related to brands, such as special events, product placement and 4) Shopping experience and service, such as library services, The hotel industry respectively. In summary, the brand experience can occur in many dimensions. It can happen throughout the Customer Journey.