Feedback is an important component of the design process, but gaining access to high-quality critique outside a classroom or firm is challenging. We present CrowdCrit, a webbased system that allows designers to receive design critiques from non-expert crowd workers. We evaluated CrowdCrit in three studies focusing on the designer's experience and benefits of the critiques. In the first study, we compared crowd and expert critiques and found evidence that aggregated crowd critique approaches expert critique. In a second study, we found that designers who got crowd feedback perceived that it improved their design process. The third study showed that designers were enthusiastic about crowd critiques and used them to change their designs. We conclude with implications for the design of crowd feedback services.

People who create visual designs often struggle to find high-quality critique outside a firm or classroom, and current online feedback solutions are limited. We created a system called CrowdCrit which leverages paid crowdsourcing to generate and visualize high-quality visual design critique. Our work extends prior crowd feedback research by focusing on scaffolding the process and language of studio critique for crowds.