No abstract

Recognising modern tourist demands, tourist destinations perceive comparative advantages and potential available resources, placing them in the tourist market through selective tourist products and events. "How are gastronomic events perceived within the framework of sustainable tourist development?" is the research problem area, which leads to the definition of the paper's purpose and goal. It relates to the assessment of perception of the importance of organisation of gastronomic events within the framework of sustainable tourist destination development by the local producers of original tourist products and the local population. The research includes an assessment of how many gastronomic events intensify gastronomic tourism and how they valorise the pre and post tourist season, which the Strategy of Development of Croatian and Istrian Tourism recognises as the terms which must be touristically intensified, strategically enriching the tourist offer. In the paper, the social component of sustainability is also perceived through the attitudes of gastronomic event visitors. The research, which affirmed new scientific knowledge, was conducted by means of survey and interview methodology. For data processing, quantitative methods of analysis, synthesis, comparison, meta-analysis and other scientific and research methods were used. The generated knowledge confirms the purpose of the paper, which is channelled towards the determination of the importance of promotion of original products at gastronomic events, in accordance with the

Kulturni turizam se smatra najbrže rastućim segmentom turističkog tržišta posebno evropskog. Kultura se sve više koristi u promotivnoj strategiji za privlačenje turista nudeći bogatu autentičnu turističku ponudu. Novi informatički i tržišni trendovi diktiraju i nove načine komunikacije između tržišta i ciljne grupe tako da, digitalni marketing omogućava direktniju i aktivniju interakciju između turista, turističkih proizvoda i destinacija. Cilj rada je da se prikaže odnos kulture, kulturnog nasleđa i razvoja turizma uz podršku savremenih marketinških komunikacija. Kultura kao društveno nasleđe određene grupe ljudi, zajednice ili društva poslednjih decenija snažno utiče na razvoj turizma u mnogim destinacijama, a novi informatički i tržišni trendovi diktiraju nove načine komunikacije između tržišta i ciljne grupe. Digitalni marketing pruža interaktivnost i nudi personalizovane usluge turistima. U radu je predstavljen primer projekta u razvoju, primer digitalne komunikacije sa informatički "povezanim" turistima, odnosno značaj korišćenje digitalnih medija kako bi se postigla konkurentska prednost i bolje pozicionirala kulturna ponuda Novog Sada na globalnom turističkom tržištu.

Sustainable tourism plays a dominant role in the economic well-being of some of the world’s countries, especially small ones. Tourism earnings account for a significant proportion of their GDP, and they have an overwhelming reliance on tourism as a source of service exports. The general trends in tourism earnings and volatilities in country risk ratings often go hand in hand, especially for small touristic countries in that region. The research presented in this paper provides a comparative assessment of the international country risk ratings and highlights the importance of their tourism earnings and tourism export. This study employs the ordered response and Poisson count panel data model for a sample of twenty-two countries most reliant on tourism, including Mediterranean countries. The aim of this study is to investigate whether the tourism determinants of sovereign credit ratings for those countries vary between different rating agencies (Standard & Poor’s, Moody’s and Fitch’s). The key finding is that an increase in tourism earnings as a proportion of GDP and as the main export share in the total country export impairs the sovereign risk rating and turns out to be robust across the different methodologies.

Audit is a systematic process of objective gathering and assessment of evidence related to company's management statements regarding economic activities and events recorded during the reporting period. The purpose of financial statements audit is to build trust of potential users in published financial statements. This is achieved by obtaining auditor's opinion on the compliance of the key elements of financial statements with the relevant financial reporting framework and professional standard. The purpose of this article is to highlight the importance of amandatory audit, especially for public companies. The research based on a sample of 434 companies listed on the Belgrade Stock Exchange shows that national audit firms perform mandatory audits for nearly 63% of publiclytraded companies, while the remaining number of companies are audited by international audit firms (including the Big 4).