Orientation: To understand entrepreneurial behaviour, it is important to understand the image or perceptions associated with entrepreneurship.Research purpose: To identify the image or perceptions that students have of an entrepreneur.Motivation for study: By establishing the image or perceptions that students have of an entrepreneur, insights could be provided into the factors influencing them to become entrepreneurs or not.Research approach, design and method: A qualitative projective technique, namely continuous word association, was adopted. Convenience sampling was used and 163 students participated. The words generated were coded into categories by searching for themes and words of a similar nature. The total words generated, the frequencies of recurring words, the number of different types of words, first words recalled and the average number of words recalled were established.Main findings: The students participating in the study have a good understanding of the general nature of an entrepreneur and entrepreneurship; an entrepreneur is perceived as someone who is a creative and innovative risk-taker, who owns a business involved in the selling of goods and services.Practical/managerial implications: Future entrepreneurs need to be aware that, in addition to several innate attributes, successful entrepreneurs have learned skills and competencies. It is also important that educators of entrepreneurship create a realistic image of what it is like to be an entrepreneur, and that both positive and negative aspects are highlighted.Contribution/value-add: By identifying the image or perceptions of an entrepreneur held by students, the marketing of entrepreneurship as a desirable career choice can be enhanced.

Individuals need to seek professional financial advice to achieve their financial goals. However, some do not see the value of consulting financial planners, and show little intention to use financial planners. Furthermore, there is a lack of research explaining why these individuals do not make use of financial planners. This study aims, therefore, to investigate the factors that could possibly influence individuals' intentions to make use of a financial planner: awareness, perceived image, trust, and perceived rewards. To achieve this, a hypothesised model and hypotheses were developed and empirically tested. The results of the study indicated that there are significant relationships between perceived image and rewards, on the one hand, and intentions to use a financial planner, on the other. Thus financial planners must portray a positive image and deliver the perceived benefits of engaging in financial planning if individuals are to recognise the value in making use of their services.