Smooth pursuit eye movements maintain the line of sight on smoothly moving targets. Although often studied as a response to sensory motion, pursuit anticipates changes in motion trajectories, thus reducing harmful consequences due to sensorimotor processing delays. Evidence for predictive pursuit includes ( a) anticipatory smooth eye movements (ASEM) in the direction of expected future target motion that can be evoked by perceptual cues or by memory for recent motion, ( b) pursuit during periods of target occlusion, and ( c) improved accuracy of pursuit with self-generated or biologically realistic target motions. Predictive pursuit has been linked to neural activity in the frontal cortex and in sensory motion areas. As behavioral and neural evidence for predictive pursuit grows and statistically based models augment or replace linear systems approaches, pursuit is being regarded less as a reaction to immediate sensory motion and more as a predictive response, with retinal motion serving as one of a number of contributing cues.

Strategies used to gather visual information are typically viewed as depending solely on the value of information gained from each action. A different approach may be required when actions entail cognitive effort or deliberate control. Integration of information across a graph and text is a resource-intensive task in which decisions to switch between graph and text may take into account the resources required to plan or execute the switches. Participants viewed a graph and text depicting attributes of two fictitious products and were asked to select the preferred product. Graph and text were presented: (1) simultaneously, side by side; (2) sequentially, where the appearance of graph or text was triggered by a button press, or (3) sequentially, where the appearance of graph or text was triggered by a saccade, thus requiring cognitive effort, memory, or controlled processing to access regions out of immediate view. Switches between graph and text were rare during initial readings, consistent with prior observations of perceptual “switch costs.” Switches became more frequent during re-inspections (80% of time). Switches were twice as frequent in the simultaneous condition than in either sequential condition (button press or saccade-contingent), showing the importance of perceptual availability. These results show that strategies used to gather information while reading a graph and text are not based solely on information value, but also on implicit costs of switching, such as effort level, working memory load, or demand on controlled processing. Taking implicit costs into account is important for a complete understanding of strategies used to gather visual information.

For the past 30 years, the largest growing segment of the United States economy is the health care industry. The United States is in a transitional period as American citizens born between 1946 and 1964, the Baby Boomer generation, reach retirement age. In recent years, pharmaceutical costs have been rising faster than the inflation rate, leaving the American public to ask many questions. A major area of interest to policymakers regarding the health care reform agenda is patient spending on pharmaceutical items. Government-funded programs such as Medicare and Medicaid are facing the possibility of running out of funds and require substantive reform. Pharmaceuticals are not covered under the basic Medicare programs. As a result, senior citizens are forced to cover their prescription expenses out of pocket or purchase supplemental insurance plans. This extra expense is leaving many senior citizens across the country struggling to support their ongoing medical needs.

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