The Ocean Literacy movement is predominantly driven forward by scientists and educators working in subject areas associated with ocean science. While some in the scientific community have heeded the responsibility to communicate with the general public to increase scientific literacy, reaching and engaging with diverse audiences remains a challenge. Many academic institutions, research centers, and individual scientists use social network sites (SNS) like Twitter to not only promote conferences, journal publications, and scientific reports, but to disseminate resources and information that have the potential to increase the scientific literacy of diverse audiences. As more people turn to social media for news and information, SNSs like Twitter have a great potential to increase ocean literacy, so long as disseminators understand the best practices and limitations of SNS communication. This study analyzed the Twitter account of MaREI-Ireland's Centre for Marine and Renewable Energy-coordinated by University College Cork Ireland, as a case study. We looked specifically at posts related to ocean literacy to determine what types of audiences are being engaged and what factors need to be considered to increase engagement with intended audiences. Two main findings are presented in this paper. First, we present overall user retweet frequency as a function of post characteristics, highlighting features significant in influencing users' retweet behavior. Second, we separate users into two types-INREACH and OUTREACH-and identify post characteristics that are statistically relevant in increasing the probability of engaging with an OUTREACH user. The results of this study provide novel insight into the ways in which science-based Twitter users can better use the platform as a vector for science communication and outreach.
Developing and implementing effective legislation to combat plastic litter in the marine environment has proven a significant challenge. This is in large part due to an incomplete understanding of the sources and transport pathways of plastic litter and is manifested in Europe's current disjointed legislation that governs the aquatic environment. In this article, the authors present the perspective that marine plastic pollution in European waters cannot be mitigated without increased regional integration between the dominant legislative structures and must provide specific considerations for the role rivers and land-based activities play in the accumulation of plastic litter in the marine environment.
In European Seas, plastic litter from fishing activities, river transport, and poor waste management is one of the fastest growing threats to the health of the marine environment. Extruded polystyrene (XPS) and expanded polystyrene (EPS), specifically, have become some of the most prominent types of marine litter found around Europe’s coastlines. To combat this problem, the European Commission has ratified a series of regulations and policies, including the Single-Use Plastics Directive and the EU Action Plan for the Circular Economy. However, in order to ensure that the benefits of such regulations and policies are realized at a scale that can adequately address the scope of the problem, decision-makers will need to integrate the opinions, values, and priorities of relevant stakeholders who operate across the EPS/XPS product lifecycle. In this study, we apply a 35-statement Q-methodology to identify the priorities of stakeholders as they relate to the Irish EPS/XPS market and the wider societal transition to a circular economy. Based on the responses of nineteen individuals representing industry, policy-makers, and community leaders, we identified three distinct perspectives: System Overhaul; Incremental Upgrade; and Market Innovation. The results demonstrate that the type and format of policy interventions linked to Ireland’s EPS/XPS circular economy are heavily contested, which presents significant challenges for driving the debate forward. These results provide valuable information on viewpoints that can be used by different stakeholders at national and EU levels to address areas of conflict, ultimately fostering the development of more effective, broadly supported co-developed policies.
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