Summary The aim of this study is to prove that profile of organic food consumers is dependent on

In times of increased concern for human health and care for the environment, it is important to investigate the consumer behavior models in order to better manage the product supply. From the perspective of our research, it is important to learn about consumer attitudes, of a specific product, such as honey, so as to potentially strengthen the economic position of honey producers. The purpose of this article was to explore the consumers’ perceptions of organic and local honey in the Republic of Serbia and identify factors that contribute to predicting consumers’ willingness to pay (WTP) for organic and local honey. The ordinal regression was used to determine which factors influence the WTP for organic and local honey, and the findings show that the consumers were WTP more for organic honey than for local honey. Socio-economic characteristics of respondents and honey attributes affect consumers’ WTP. The higher monthly household income positively influences the WTP for organic honey, while on the other hand, the higher level of education has a positive influence on the WTP for local honey. The WTP for organic honey positively affected by the perceived importance of honey attributes, such as food safety and support for the local community. The frequency of the purchase of the local honey, the recommendations for the local honey purchase and the perceived importance of attributes, such as the care for the environment and nutritional properties, have a positive influence on the consumers’ WTP for local honey. From this, we can conclude that our understanding of all the factors that influence a consumer’s decision to allocate budget expenses for honey can help all stakeholders in creating an adequate pricing and promotional strategy for honey products.

Local food production benefits sustainable regional development and should be considered as one the pillars of sustainable regional development strategies. Local food producers share a common heritage because of the cultural and historical ties in their regions, while consumers tend to value food products produced locally. The purpose of this article was to explore market participants’ attitudes toward the impact of local food product attributes on sustainable regional development. The authors’ findings on the main advantages and barriers to consumption of local food products have pointed out the complexity of the relationships between market participants (i.e., producers and consumers) and indicated that a deeper understanding is necessary for overall economic development. The problems of local food products in Serbia, in the context of sustainable regional development, have not been investigated so far, and for this reason, it is important to analyze the differences between consumer and producer attitudes to reduce this perceived gap in the literature. In this way, these insights can offer opportunities for strategic actions in regard to the local food product supply and consumption, with the aim of including different regional stakeholders.

The purpose of the paper is to analyze general information on consumption and socio-demographic variables in relation to the willingness to pay (WTP) for organic products in the Republic of Serbia. The study is based on the survey responses of 398 individuals and the data obtained from the survey was analyzed using the chi-square test. The factors significantly affecting WTP premium prices for organic products include higher disposable household income, older age group, gender, urban surroundings, larger household size and higher educational level. Male and female consumers, living in towns, in a family of up to 4 persons, with higher education, and within the income range of 500-2,000 euro a month would be willing to pay a premium up to 20% once a week for organic products. This paper provides further insight into WTP for organic products among consumers from a developing country.

Liquidity and profitability are closely related economic categories. The issue of constant balancing between liquidity and profitability, in theory known as "liquidity-profitability trade off", has been the subject of significant interest of the scientific community. There is no consensus on the direction of the impact of liquidity on profitability, but the existence of this impact in practice is confirmed. The aim of this paper is to investigate the impact of liquidity on profitability, based on selected traditional financial indicators, for medium and large enterprises in the group of processing and preserving of meat and meat products of the Republic of Serbia, in the period 2016 to 2019. The findings of a multiple linear regression analysis, show that the ratio of long-term sources and fixed assets in the group of processing and preserving of meat and meat products makes a statistically significant contribution predicting the return on assets.