У статті досліджено важливість маркетингу як інструменту управління комерційною діяльністю страхових компаній і методу вивчення ринку страхових послуг. Для дослідження використовували системний аналіз, аналітичні та порівняльні методи. Проведено аналіз ринкової діяльності найбільших страхових компаній. Визначено комплекс маркетингу, який використовується в західній практиці страхового менеджменту, в основі якого-страхувальники, страхові послуги, ціни на страхові послуги та ринок. Зазначено, що основна функція маркетингу полягає у задоволенні страхових інтересів. Це дає змогу компаніям створювати необхідний продукт для споживача та передбачати його потреби, забезпечуючи конкурентні переваги. Для активізації надання страхових послуг пропонується використання маркетингових інструментів, орієнтованих на споживача.

The research is based on the results of the assessement of the "Global Competitiveness Index" introduced by the World Economic Forum. In this article there are explained the principles of index formation. The research of the global competitiveness of Latvia, Lithuania and Estland in 2009-2017 is carried out analyzing the changes in the dynamic of the competitiviness index of these states and the changes of their positions in the total competitiveness ranking. There are also determined the similar and different trends of the development of the index in each country and the factors that have influenced them.

Social media have become not only a platform for contacts among individuals but also a channel through which companies can maintain constant two-way feedback with consumers. Companies around the world become increasingly aware of the potential of children in the market and increase their communication with the children's audience. The ability to influence a child’s choices through communication via social media could give companies an opportunity to increase their sales. The aim of the research is to assess the elements of social media communication for the LEGO brand and their influence on children’s audience in Latvia. The research concluded that nowadays it is important for a company to identify the right target audience, and only then, based on the company’s strategy, consider the need to use specific tools available in social media. By focusing their communication on children, companies also need to build a parallel relationship with their parents to make sure that the brand is relevant, safe and committed to the values that are relevant to the audience. Nowadays it is fruitful to focus on video content that creates a sense of presence and reality. LEGO is a good source of inspiration for companies in Latvia that want to create a strong brand story, thereby increasing their visibility through communication via social media. The research aim was achieved by identifying the theoretical basis, analysing the communication marketing activities of the LEGO brand focused on children, as well as conducting structured expert interviews and performing a content analysis.

The authors of the article analyse data on the effectiveness of presence detection systems in state’s border guarding and characterize presence detection systems used by the State Border Guard, as well as summarize international experience of presence detection system usage. Aim of the research is to explore practical aspects, problems and development facilities of all presence detection systems used by the State Border Guard of Latvia.

In the research are discovered land market specificity and development trends, are determined influencing factors of the economy and factors of land market development trends, which can influencing the process in Latvian economy. In conclusion, there are forward proposals for future of land market and economy development in Latvia.