Факултет за пословне студије, Универзитет Медитеран, Подгорица, Црна Гора Сажетак: Неопходан услов остваривања позитивних утицаја прилива страног капитала на неку земљу је оптимално приступање и отварање домаћег тржишта капитала међународним тржиштима. Полазна хипотеза рада је следећа: кључни проблем малих економија је базирање економског раста на страним директним инвестицијама (СДИ), као примарној детерминанти привредног раста и развоја. То је посебно опасно у периодима када њихов ниво опадне, као што је случај током актуелне глобалне економске кризе. У тим ситуацијама, мале економије, каква је црногорска, принуђене су да се задужују у иностранству а пошто су осетљиве на спољне шокове веома брзо досегну лимит екпанзивне фискалне политике и за кратко време догурају од малог до изузетно великог јавног дуга. Предмет рада је анализа утицаја гринфилд инвестиција малих и средњих предузећа на повећање производње и запослености. Циљ рада је указивање на значај малих и средњих предузећа кроз гринфилд инвестиције као кључног мотора црногорског економског развоја. Први део рада се односи на значај међународног кретања капитала и СДИ, као њиховог најважнијег облика, глобална кретања и утицај СДИ на макроекономске показатеље црногорског раста. У другом делу рада се анализирају мала и средња предузећа као носиоци конкурентности црногорске економије. Кључне ријечи: мала и средња предузећа, стране директне инвестиције, гринфилд инвестиције, конкурентност, јавни дугAbstract: A necessary condition for achieving positive impact of foreign capital inflows in one country is optimally access and opening of domestic markets to international capital markets. The hypothesis is as follows: The key problems of small economies is basing economic growth on foreign direct investment as the primary determinants of economic growth and development. It is especially dangerous in periods when their level fall, as is the case during the current global economic crisis. In these situations, small economies, such as Montenegro, are forced to borrow abroad and because they are vulnerable to external shocks quickly reach a limit fast-growing fiscal policy, and for a short time reach from small to large public debt. The paper analyzes the impact of greenfield investment of small and medium enterprises to increase production and employability. The aim is to show the importance of small and medium enterprises through greenfield investment as a key engine of economic development of Montenegro. The first part of the article refers to the importance of international capital movements and FDI, as their most important form of global trends and the impact of FDI on macroeconomic indicators of Montenegro's growth. The second part analyzes the small and medium enterprises as factors of competitiveness of the Montenegrin economy.

The continued and rapid advancement of information and communications technology has considerably shaped the overall behaviour of Generation Y consumers, also known as the Millennial Generation. In that context, the objective of this paper was to examinedifferences between different types of impulse buyingbehaviour and online environmental cues (website quality and website design).The paper also aimed to provide determinants of e-impulse buying behaviour of Generation Y consumers.The research was conducted using a questionnaire on a sample of 334Generation Y consumers in Croatia.Collected data was analysed using software package SPSS 20. Various statistical analyses were used such as factor analysis and analysis of variance. The findings indicate that online consumers are influenced by the two major factors, extreme and pure impulsiveness. The paper utilised website design and website quality in order to determine the relation between these variables and different types ofe-impulse buying behaviour of Generation Y in Croatia. Significant differences were found between extremely and purely impulsiveGeneration Y consumers and online environmental cues.

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Introduction/Objective The main aim of the paper is to develop a foundation for creating internet social marketing strategy in preventive health care, through research and campaign for vaccination against human papillomavirus (HPV). The aim of the study was to introduce a strategic approach of social marketing on social networks, for vaccination against HPV campaign in Serbia. Methods Quantitative research was conducted through the internet in December of 2016, using the survey method. Participants in the study were parents whose children were candidates for the vaccination. Results The research has shown that nearly one third of respondents do not know what HPV is, and about the same number of respondents know that HPV causes cancer. In addition, only 14.5% of respondents know that HPV is the most common transmitted disease in the world. With adequate awareness of safety, 97% of respondents would decide to vaccinate their children. Only 39% of parents could afford the vaccination, although opinion change is caused by the information about the price of the HPV vaccine. Consequently, 97.5% of the respondents would opt for vaccination in the case that it is free. Conclusion Based on the results, and compared with best practices of other countries, we provided a marketing strategy via social networks. The campaign focuses on the raising awareness of the need for HPV vaccination and cancer prevention, including disseminating information to the target population, through social networks.

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