The study aimed to analyze the destination competitiveness and marketing strategies among resorts business in Occidental Mindoro. Specifically, determine the level of the competitiveness of resorts in terms of its physiography and climate, mix of activities, special events, infrastructure, awareness and image, and cost / value; determine the marketing strategies employed by the resorts in Occidental Mindoro in terms of: product, price, place and promotion; test the significant difference when grouped according to the profile variables; and to propose an action plan to enhance marketing strategies of the resorts in Occidental Mindoro. This study used descriptive methods of research; data were gathered from 385 using the availability sampling. The adapted questionnaire was distributed through online survey via Google form. The Shapiro-Wilk Test and Mann-Whitney U test were used to determine the significant differences. The study concluded that all key factors of resorts are competitive, and the most rated is the physiography and climate, followed by awareness and image, cost/value, mix of activities, special events and infrastructure respectively. Marketing strategies place is most agreed next is product, then price and the last is promotion. When classified by profile, there was a substantial difference in degree of competitiveness. It was discovered that those aged 22 and under have a higher assessment of infrastructure. Meanwhile, while comparing responses to marketing strategies used by different age groups, it was discovered that those aged 22 and under used product marketing strategies. Action plan was proposed and recommendations are also given in the study.
The study aimed to enhance the nature-based attractions in the province of Albay. It presented the demographic and psychographic profile of the respondents, assessed the safety and security of the tourists visiting the nature-based attractions in the province of Albay and its destination attributes, determined the significant difference when grouped according to profile variables, tested the significant relationship between the safety and security of the tourists visiting the nature-based attractions and destination attributes influencing visit intention, lastly, proposed an action plan to enhance the nature-based attractions in the province of Albay. The study used quantitative research method. It used 385 respondents based on the tourist arrivals in Albay 2021 from the data presented by Department of Tourism (DOT). The researcher used the Raosoft Sample Size Calculator to determine the research participants with a margin error of 5 percent. Also, it has a 95 percent confidence level.The instrument went through pilot testing to validate it. The result of the Shapiro-Wilk Test showed that p-values of all variables were less than 0.05, meaning that the data set was not normally distributed. Therefore, the Mann-Whitney U test for two groups and the Kruskal Wallis test for more than two groups were used as part of the non-parametric tests to determine the significant differences. Likewise, Spearman rho was used to test the significant relationship. All analyses were performed using SPSS version 26. Based on the result of the study, predominantly, visitors in Albay are female, single, and belonging to the Gen Z. All respondents claimed to have traveled to Albay for the past 12 months before the study. Nearly half usually traveled to Albay once a year, and over half have sojourned Albay for leisure, recreation, or holiday purposes. Further, the accessibility of nature-based attractions in Albay is crucial in maintaining the positive attitude of the tourists to the place. The lack of tour guides in the province of Albay can be a pressing issue as this implies that there has been a scant workforce in the area. In the nature-based attractions the respondents felt safe and secure from water and air pollution. Moreover, the tourists are aware of the natural disasters in the place. As recommended by the researcher, the local government may put thrust on medical care, security services, and tourism-oriented policy also, may hire tour guides as well.
This study aimed to determine the compliance of selected casual dining restaurants in Makati City on food safety and sanitation based on the Presidential Decree No. 856 also known as the Sanitation Code of the Philippines and Service Quality Standards shown in previous research. Specifically, to determine the casual dining restaurant's food safety practices in terms of personnel hygiene, food serving and food handling, and assess the sanitation practices in casual dining restaurants in terms of restrooms, establishment exteriors and dining room experiences in order to achieve customer satisfaction. Descriptive-Evaluative research was utilized to conduct this study. The respondents were 303 guests that has dined at least twice in 10 different casual dining restaurants that have been operational for 10 years in the municipality of Makati. Through personally administered questionnaires, the researcher tabulated the result of the data gathered using SPSS v. 21, frequency distribution and percentage, to describe the profile of the respondents. Weighted mean is utilized to determine personnel hygiene, food safety and sanitation practices of the casual dining restaurants. And Pearson's Product Correlation is used to attain the significant relationship of the variables.Results identified that based on the respondent's assessment, they strongly agreed that casual dining restaurants were able to apply and follow standard procedures in terms of food safety and sanitation. However, there are certain indicators that require additional attention or polishing to achieve a more positive dining experience for customers. An action plan for continuous restaurant operation enhancement was proposed.
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