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is abbreviated here as "MM", author Jennifer MacLachlan is abbreviated here as "JM", participant Simon J. Coles agreed to have his name displayed and is abbreviated here as "SJC", and participant Matthias Lein agreed to be identified as present during the discussion. Any unidentified participants are labelled as "Participant" followed by a number which matches their chronological entry into the dialogue. Names of institutions and people mentioned in speech have been substituted by a general descriptive such as [*institution*] in italics. BEGINNING OF TRANSCRIPT JM Does anyone have experience travelling with spouse, kids or significant others? Participant 1 I run a small business. I've always brought my children to work with me (they always come to conferences). Really, for the last several years they haven't come to conferences because they're at this inbetween age (they're 8 and 11 now) and I don't think we can get away with a romantic trip to Hawaii, but we brought them here because we thought it was a once-in-a-lifetime opportunity and it's once every five years, so that's why I have brought my kids with me.

ProgramPlanning Group (MPPG) Chair (Figure 1), invited us, as instrumentation manufacturers who serve the fracking industry with our environmental monitoring systems, to deliver a talk on our portable analyzers that are "designed to help identify volatile organic compounds (VOCs) in air, water, and soil, atsite in real-time" 1 to address the environmental impact perspective of fracking. This is a topic that has interested us over the last several years, and the Philadelphia meeting marks the third occasion where we have been invited to share different aspects of our environmental and process monitoring of fracking operations research with the following ACS division program tracks: Energy and Fuels (ENFL) at ACS San Francisco in 2014; Environmental Chemistry (ENVR) at ACS San Francisco 2014; and this Viewpoint, presented orally, at ACS Philadelphia in 2016 on the Presidential track under the title "Reducing the Environmental Footprint of Methane from Fracking Operations". The entirety of this session was selected for recording by ACS Presentations on Demand and is available as an ACS member benefit by logging into their system using this link: https://presentations.acs.org/common/presentations. aspx/Fall2016/PRES/PRES012a.There are numerous environmental issues that need to be resolved to make natural gas production a cleaner process.

As the sales and marketing professional for my family-owned and -operated analytical instrumentation manufacturing company PID Analyzers, I believe that being an early adopter of digital and social media initiatives has been an asset for both our company’s brand recognition in the industry and for our personal brands: @pidgirl (me) and @pidguy (my dad, Jack Driscoll, who started the company). Creating a personal brand and developing a social strategy to communicate your science are critical building blocks for maintaining professionalism across new forms of media. I stressed this concept in my address to the ACS Women in the Chemical Enterprise Breakfast earlier this year at the ACS national meeting in San Diego and again at the Materials Research Society spring meeting in Phoenix during a science communication workshop I organized. How do you create your personal brand? Start by selecting a current and professional-looking headshot for your LinkedIn profile. Resist