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African and Asian elephants are popular within zoos, however there is currently limited information on how viewing them impacts zoo visitors. The goal of the current study was to examine the relationship between viewing elephants in zoos accredited by the Association of Zoos and Aquariums and zoo visitors' reported conservation intent and perceptions of animal welfare. Visitors were systematically selected to fill out questionnaires following elephant observation at nine facilities throughout North America. Questions included information on conservation predispositions, exhibit experience, exhibit perceptions, animal welfare perceptions, emotional experience, learning outcomes, conservation intent, and demographics. Results suggest that observing elephants engaged in a variety of species-typical behaviors and having an up-close experience was significantly correlated to visitors having a positive emotional response. The positive emotional response, combined with visitor conservation predisposition had a significant positive relationship with reported interest in getting involved in conservation. Perceptions of animal welfare were significantly related to a positive emotional experience driven by seeing animals engaged in a variety of active species-typical behaviors as well as exhibit perceptions and whether or not visitors thought it was important to have elephants in zoos. Exhibit perception was primarily correlated with exhibit size. The results provide factors that could help to increase visitor interest in conservation as well as the potential impact of viewing elephants in an accredited zoo. Facilities can use this information to help ensure their visitors have similar type experiences in order to inspire visitors' interest in conservation as well as positive perceptions of animal welfare. K E Y W O R D S animal behavior, animal welfare, conservation, education, elephant

The global biodiversity crisis requires an engaged citizenry that provides collective support for public policies and recognizes the consequences of personal consumption decisions. Understanding the factors that affect personal engagement in proenvironmental behaviors

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Visiting a zoo or aquarium is not only fun, but can also have a positive impact on visitors' knowledge and attitudes regarding animals and the environment. The biggest challenge, however, is for these institutions to strategically provide opportunities for cognitive and affective learning while simultaneously facilitating enjoyment and fun. Recent studies in zoos and aquaria have examined various factors that can influence learning such as engaging visitors' emotions or connecting with visitors' prior knowledge and interests. The intent of the current study was to further this line of investigation and explore the relationship between visitors' predispositions and their cognitive and affective experiences and reactions as they walked through an animal exhibit. We selected three indoor immersion exhibits and one outdoor naturalistic exhibit for the study to obtain a wide range of different animals and exhibit settings. Research assistants randomly intercepted visitors leaving the exhibits and asked, among other things, the extent they experienced certain thoughts and feelings while they were walking through the exhibits. Results revealed that visitors' emotional responses to viewing animals were key experiences along with opportunities for introspection and reflection during their time in the exhibits. Implications of the study are discussed in reference to providing both fun and meaningful learning experiences for visitors.