Unfavorable evaluations of others reflect both specific prejudice and generalized negativity. Study 1 examined self-reported norms and personal endorsement of prejudices to various social groups. Study 2 used judgments of overweight persons to examine links among prejudice, personality, and prosocial motives. Study 3 examined negative evaluations and social distancing during interpersonal interaction. Study 4 observed the translation of negative evaluations into overt discrimination. Study 5 experimentally manipulated the behavior of the target and observed its interactive effects with weight, personality, and prosocial motives. Results suggest that prejudice can emerge from otherwise unprejudiced persons when situations permit justification. Patterns in negative evaluations are linked distinctively to (a) the Big Five dimension of Agreeableness, (b) proximal social cognition and motives, and (c) discrimination.

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