Negative mass media representations of Māori are of major concern, impacting on Māori/Pakeha relations, how Māori see themselves, on collective health and wellbeing, and ultimately undermining the fundamentals of equity and justice in our society. In this article, we outline a number of important patterns that constitute the contextual discursive resources of such depictions identified in representative media samples and other sources and provide a set of alternative framings for each pattern. Our purpose is to challenge what Deuze (2004) has referred to as an 'occupational ideology' of journalism and ultimately to change Pakeha newsmaking practices that routinely undermine efforts to approach and attain social justice in the field of Māori/Pakeha relations in Aotearoa.

International literature has established that racism contributes to ill-health of migrants, ethnic minorities and indigenous peoples. Racism generally negates wellbeing, adversely affecting physical and psychological health. Numerous studies have shown that media contribute marginalizing particular ethnic and cultural groups depicting them primarily as problems for and threats to the dominant. This articles frames media representations of, and their effect on, the indigenous Maori of Aotearoa, New Zealand within the ongoing processes of colonization. We argue that reflects the media contribution to maintenance and naturalisation of colonial relationships and seek to include critical media scholarship in a critical public health psychology.

This qualitative project was the first to study values and practices about sexual assault among migrant communities from the Cook Islands, Fiji, Niue, Samoa, Tokelau, Tonga, and Tuvalu in New Zealand. It aimed to identify customs, beliefs, and practices among these ethnic groups that were protective and preventive factors against sexual violence. Researchers were ethnically matched with 78 participants from the seven ethnic communities, and conducted individual interviews and one female focus group using protocols that were culturally appropriate for each ethnic group. Interviews were thematically analyzed. The study identified the brother-sister covenant and the sanctity of women as strong protective and preventive factors against sexual violence, expressed differently in each culture. Most participants viewed sexual violence as involving their extended families, village, and church communities, rather than solely the individuals concerned. However, the communal values and practices of these seven Pacific cultures raise questions about the individualistic assumptions and the meaning of violence underlying the Power and Control Wheel and the Duluth Model of domestic violence. It also raises questions about how such an individualized model can help services effectively support women in these collective societies who are experiencing violence, and how it can contribute to Pacific community prevention of violence. This study is therefore relevant to countries with significant populations of Pacific peoples and other collective cultures.

The association of Māori and crime was prominent in a large representative sample of newspaper items gathered in Aotearoa New Zealand between November 2007 and April 2008. We used content, thematic/discursive analyses as well as focus group insights to analyse the database and found that Māori were frequently labelled as possible or actual perpetrators of crime on superficial judgements, often by victims. This practice associates Māori with all accounts of crime and embeds crime as a background for all other items about Māori. In contrast, newspaper coverage of Pākehā perpetrators of crime against a Māori organisation worked to valorise the convicted thieves. The embedding of crime as a background to other stories about Māori, the pervasive but unacknowledged norms, and media positioning of Māori as a threat in non-crime stories, is central to hegemonic discourses of Māori-Pākehā relations. Focus group participants indicated that these discourses support realworld marginalisation and discrimination against Māori.

This article reports on a content analysis of newspaper items from Aotearoa/New Zealand about Māori issues, focusing on level of coverage, topics and sources. Results from analysis of a representative sample of news items from six months over 2007-2008 were compared with two previous pilot studies in 2004 and early 2007. The study found that the mass media covered Māori stories at very low rates, worked a narrow range of topics and prioritised Pākehā sources over Māori, even in articles specifically about Māori issues. The authors sketch an indigenous theory of media news processes and relate these findings to already published thematic and discourse analyses of the materials from the same database to illustrate the roles of mass media coverage in the dynamics of national life in Aotearoa.