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The intangible assets create the value of the enterprise and affect its performance and business model. The basis for creating these values is the exchange of information (communication) and proper management of them. There is a dichotomy between assessing the value of a company and its effectiveness through the prism of exclusively material aspects, but efficiency can be understood in various and multi-aspect terms. One of them is green economy perspective, which is answer to financial perspective of value and effectiveness assessment. Moreover, the green economy is focused on realisation of sustainable development principles and values. To address to environmental and socio-economic problems a transformation of business model is needed, to spread the green values used by green sectors. Then implementation of ecoinnovation and green management helps to create green jobs, especially by participation in the transformation of agriculture. The agriculture sector is still important part of each country's economy, which also cause majority of damages to the natural environment. In this article chosen statistical data analysis and descriptive method were implemented to prove mentioned above induction and deduction processes.

Building a brand nowadays is definitely different than 50 years ago. That time the founders positioned the brand and then spent a lot of money on its marketing in order to show it and to present the whole vision of the brand to the potential customers. Clearlyif the founders had enough moneythey had no problem with building their own brand. Nowadays, the branding process is completely different. In the era of open and common access to the Internet and a kind of «social media boom», companies are not limited only by a good presentation of their products or services in advertising. They are constantly analyzed and evaluated by their current customers and gets feedback about themselves. Potential buyers are aware of the meaning of the quality of products as well as of the meaning of the general acceptance of the brand. Companies have lost their dominant positionlimited to sending a clear advertising message and building recognition, the enterprises passed into a somewhat more passive positionthey have become the subject of evaluation. This is very important in the case of small and medium-sized enterprises, in which the recognizable brand is a key success factor that ensures their survival. The aim of this paper is to show the effectiveness of e-marketing tools in building a brand on the market and a general presentation of the problem and its relation to important scientific or practical tasks. These recommendations can be a useful instrument for managing the development process in enterprises in the area of: estimation of the value of a brand perceived as the connection between the customer and the company that respects consumer knowledge as the core of the brand's value; measuring the brand position of the company (a well-positioned company on the Internet as a chance of omnipresence with its customers).

Purpose: The study's main aim is to identify the most common errors in implementing local information policies and identify possible factors that may support local information policies regarding their quality of preparation and performance and the effectiveness of their impact. Design/Methodology/Approach: The research methodology was based on the analysis of local information policies running in two hundred communes of south-western Poland, located in the following voivodships: Dolnośląskie, Lubuskie, Opolskie, and Wielkopolskie. It uses the own-proprietary concept of distinguishing four communal information policy models: traditional, closed, open models, and modern models, also in closed and open versions. Findings: Using the own-proprietary concept helped define the practical models of local information policies, and their advantages and disadvantages were assessed. On the other hand, statistical processing of the obtained results made it possible to determine, among other things, the frequency of leading errors in the surveyed communes. Practical Implications: During the survey, the authors listed the primary mistakes made during local (communal) information policies. Originality/Value: The conclusions from the research on local information policies carried out in two hundred Polish communes can be fully extended to the entire country's conditions. Some can also be treated as guides to other societies and governments, especially Central and Eastern Europe. For this purpose, several practical recommendations have been formulated.