It is important to consider multiple factors (attitudes, interests, needs, motivations, and barriers) for various participants depending on the type of program they enroll in (e.g. adventure-based, environmental education, day or overnight). Outdoor organizations would benefit from a deeper understanding of their types of participants, what prompts and prevents them from participating, and how best to connect with each type of participant through specific programming and marketing efforts.Psychographic profiles are created from a combination of demographic variables and information about consumers' attitudes, interests, and motivations behind a purchase decision (Giddings, 2010). In a systematic review of the literature on psychographic profiles, Wells (1975) explained that this approach to categorizing customers offers new insights that may be not made from demographic information alone. A profile developed from a deep understanding of customers allows an organization to shift marketing and programming strategies, resulting in more uniquely targeted positioning and messaging, and services offered based on customers' needs (Giddings, 2010).One context in which psychographic user profiles can be explored is summer camp, as parent demographics and barriers, motivations for their children, and child interest are important factors to be considered. Therefore, the purpose of this study was to identify key consumer psychographic profiles via a case study approach. Outdoor programmers can consider using similar typologies or developing their own that are suited to their participants and program. Method

Attending summer camp can be a developmentally enriching experience for both campers and camp staff. However, many camps offer programming that is situated between the camper and counselor roles, namely counselor-in-training (CIT) programs. While CIT programs are common, there is a lack of research documenting the form, function, and outcomes of participation in them. Consequently, the purpose of this study was to understand the nature and benefits of camp-based adolescent leadership programs. To inform this purpose, we surveyed CIT program directors and asked them to describe various aspects of their programs. We also collected primary data directly from CIT participants so that we could include participants’ perspectives in our study. Results indicated that CITs gained a variety of social and emotional skills from their CIT experience. These findings are discussed and implications for practitioners are proposed.