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With the development of the technology era, people's demand for the experience of things is increasing. As a multi-edge discipline, digital media art is creative, interactive and aesthetic in practice, and can bring people an immersive emotional experience. This article designs and displays the cultural image of colleges and universities through digital media art, and constantly explores more displayable styles and creative forms in the design of college cultural images. Using the immersive experience to effectively express the campus cultural image through the scene design, it provides new ideas for the dissemination of the university image.