The creation of artwork requires motor activity. However, few empirical studies have directly explored the relationship between the experience of an artist's action and aesthetic experience. This study aimed to examine the effect of observing and imagery of the artist's action on the participants’ aesthetic preferences. In Experiment 1 and 2, we took hard‐pen and brush‐pen Chinese calligraphy images as the stimulus, respectively, to explore the influence of action observation on the aesthetic preference by manipulating the artists’ actions. The results of both Experiment 1 and 2 show that when participants observed the artists’ actions, they tended to report a higher preference for calligraphy images compared with the control condition. In Experiments 3 and 4, we used instructions to manipulate the motor imagery tasks and investigated the effect of imaging the artist's action on the participants’ aesthetic preferences. The results showed that both kinesthetic imagery and visual imagery increased the participants’ preference. In general, our study shows that both action observation and motor imagery contribute to participants’ aesthetic preferences. The results are discussed in terms of how artists’ actions possibly influence the aesthetic preference of Chinese calligraphy.

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Introduction: There is some evidence suggesting that movement perception has an effect on aesthetic experience. However, the neural mechanisms underlying the observation of creators' creative action (the process that calligraphers create calligraphy) remain unclear.Methods: In this study, participants were scanned with fMRI while performing aesthetic judgments on Chinese calligraphy images with/without action observation.Results: Behavioral results showed that both the work by the expert and novice with action observation were rated significantly higher on aesthetic preference than those without action observation. Imaging results showed that brain regions associated with perceptual, cognitive, and emotional processing were commonly activated by calligraphy images with/without action observation. However, compared with no action observation, aesthetic judgments of calligraphy images with action observation elicited stronger activation in the anterior cingulate cortex and the bilateral insula. Meanwhile, the superior parietal lobe which is associated with relevant inner action imitation, was also activated when observing the creator's action.Conclusions: Brain activation in the superior parietal lobe, anterior cingulate cortex, and the bilateral insula indicated that observing the creative action of the creators contributed to the aesthetic experience of the observer.