Electromagnetically-induced-transparency-based four-wave mixing (FWM) in a resonant four-level double-Λ system has a maximum conversion efficiency (CE) of 25% due to spontaneous emission. Herein, we demonstrate that spontaneous emission can be considerably suppressed by arranging the applied laser beams in a backward configuration. With the backward double-Λ FWM scheme, we observe a CE of 63% in cold rubidium atoms with an optical depth (OD) of 48. To the best of our knowledge, this is the first observation of a CE exceeding the conversion limit in resonant FWM processes. Furthermore, we present a theoretical model that includes the phase-mismatch effect in the backward double-Λ FWM system. According to the theoretical model, the present scheme can achieve 96% CE using a medium with a large OD of 200 under ideal conditions. Such an efficient frequency conversion scheme has potential applications in optical quantum information technology.

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