Although creativity is a widely praised merit, the psychological costs that an employee may pay for being creative are less examined. The present study advances the research paradigm on the dark side of creativity by focusing on the negative psychological state (social alienation) of creative employees. By building on the studies on the homophily principle and on the cultural perspective of creativity, we investigated why creative employees are more likely to experience social alienation. Drawing on the social capital theory, we point out that social alienation of creative employees depends on their networking ability and harmony enhancement motive. A two-wave survey among 311 employees from 59 Chinese organizations supported the hypotheses. Implications of the findings are discussed for creativity and alienation literature as well as management practice.

Electronic word-of-mouth (eWOM) influences consumers' purchase decisions, but few studies have investigated the antecedents that lead consumers to create different types of eWOM. From the perspective of social interactions, this research explored how two subtypes of pride not only compel consumers to create eWOM but also differently impact four types of eWOM and their mechanisms. Study 1 manipulated the pride state and found that authentic pride promoted positive eWOM and constructive eWOM, while hubristic pride promoted negative eWOM and destructive eWOM. Study 2 examined the effect of pride on eWOM at the trait level and tested the mediating effect of their use of social status pursuit strategy. Overall, this study increases the understanding of different types of eWOM and broadens the literature of the effect of pride and social status pursuit strategy in the context of consumption.

No abstract

No abstract