Purpose This paper aims to investigate how to improve new product performance in turbulent circumstances of emerging economies. Design/methodology/approach This paper used regression analysis to examine the performance impact of customer relationship management (CRM) and product development management (PDM) concentration strategy in new product development (NPD). A detailed contingent analysis of the market and institutional environments in emerging economies is also conducted based on a survey of 114 Chinese high-tech manufacturers. Findings The research findings show that PDM has a stronger positive effect on new product performance than CRM in emerging economies and that the contingent effects of the market and institutional environment vary. More specifically, technological turbulence and enforcement inefficiency can positively moderate the relationship between CRM and new product performance, whereas the moderating effect of market turbulence on CRM is negative. Meanwhile, enforcement inefficiency negatively moderates the effect of PDM on new product performance, while the moderating effect of market turbulence on PDM is positive. Research limitations/implications This paper is limited to a survey of high-tech manufacturing enterprises in China. Further research should continues to explore and document the strategic issue about NPD in emerging economies by longitudinal study. Originality/value This paper contributed to theoretical and practical initiatives on the strategic issue of NPD and provided firms a further understanding of how to select the right NPD strategy in emerging economies to improve new product performance.

PurposeMakerspaces, which serve as fertile grounds for makers' innovation activities, are rapidly increasing in emerging markets to help unleash a massive wave of bottom-up innovation and encourage broader participation in entrepreneurial activities. Makers' motivations to innovate are key antecedents of their subsequent innovative behavior. The paper aims to investigate the impact of makers' innovation motivations (both economic and social motivations) on their exploration and exploitation activities in makerspaces and the moderating role of the makerspace climate for innovation.Design/methodology/approachA survey was conducted for 139 individual makers from five makerspaces in China to test the research hypotheses.FindingsEconomic motivation positively affected the degree of exploitative innovation and was negatively related to the degree of exploratory innovation. In contrast, social motivation negatively affected the degree of exploitative innovation and was positively related to the degree of exploratory innovation. The makerspace climate for innovation strengthened the relationship between social motivation and exploratory innovation and exacerbated the negative effect of economic motivation on exploration.Practical implicationsThe results offer managers a better understanding of how makers' motivation to participate in makerspaces affects their innovative behavior. Such information can guide makerspaces in designing their incentive policies and recruiting makers in line with their values to amplify makers' creative potential.Originality/valueThe empirical results reveal the impacts of economic and social motivations on makers' exploration and exploitation activities in makerspaces. They thus provide new insights into how different motivations give rise to different innovative behaviors and imply how makers' innovation activities can be managed effectively.