Objectives: At present, China’s rural development has entered a new era, and rural sports development is in its infancy. In order to achieve further development in rural sports, it is necessary to clarify the overall environment for the development of rural sports, understand the current stage of rural sports development, and supplement sufficient talents. Methods: Based on this paper, the SWOT-PEST model of rural sports development path transformation in the new era is analyzed, mainly from the perspective of talent big data. Results: A talent big data recommendation system is constructed based on collaborative filtering, the current rural sports development analyzed. Conclusion: The development environment and advantages and disadvantages of the module of talents are in order to facilitate the industry to adopt corresponding strategies.