Based on the classic 1,1′:4′,1″‐terphenyl fluorophore, a novel near‐ultraviolet (NUV) fluorescent BB4Ph (4,4″′‐bis(2,3,4,5‐tetraphenylphen‐1‐yl)(1,1′:4′,1″‐terphenyl) is designed, synthesized, and characterized. BB4Ph exhibits a NUV fluorescence with a λmax of 373 and 380 nm in solution and as a thin film, respectively. The grazing incidence wide‐angle X‐ray scattering (GIWAXS) reveals BB4Ph having a high value of order parameter (SGIWAXS) of 0.59 for a molecular layer array normal to the substrate; the angle‐dependent photoluminescence (ADPL) measurement shows Θ (horizontal–dipole ratios) as high as 95% with the neat film. The non‐doped BB4Ph organic light‐emitting diodes (OLEDs) show external quantum efficiency (EQE) up to 5.24% with 1931 Commission Internationale de l’ Eclairage coordinates (CIEx,y) of (0.16, 0.04), a NUV electroluminescence. With 4P‐Cz (9,9′‐(1,1′:4′,1″:4″,1′″‐quaterphenyl‐4,4′″‐diyl)dicarbazole) as a dopant emitter, doped BB4Ph OLEDs show the highest EQE of 6.99% and a NUV 1931 CIEx,y (0.16, 0.04). The photoluminescence quantum yield is measured for the thin film of BB4Ph and 4P‐Cz:BB4Ph as 68% and 96%, respectively. Hence, the low limits of light outcoupling efficiency (ηout) of the two individual OLEDs are estimated as 31% and 29%, respectively.