Understanding what online users may pay attention to is key to content recommendation and search services. These services will benefit from a highly structured and web-scale ontology of entities, concepts, events, topics and categories. While existing knowledge bases and taxonomies embody a large volume of entities and categories, we argue that they fail to discover properly grained concepts, events and topics in the language style of online population. Neither is a logically structured ontology maintained among these notions. In this paper, we present GIANT, a mechanism to construct a user-centered, web-scale, structured ontology, containing a large number of natural language phrases conforming to user attentions at various granularities, mined from a vast volume of web documents and search click graphs. Various types of edges are also constructed to maintain a hierarchy in the ontology. We present our graph-neural-network-based techniques used in GIANT, and evaluate the proposed methods as compared to a variety of baselines. GIANT has produced the Attention Ontology, which has been deployed in various Tencent applications involving over a billion users. Online A/B testing performed on Tencent QQ Browser shows that Attention Ontology can significantly improve click-through rates in news recommendation.

Language model pre-training based on large corpora has achieved tremendous success in terms of constructing enriched contextual representations and has led to significant performance gains on a diverse range of Natural Language Understanding (NLU) tasks. Despite the success, most current pre-trained language models, such as BERT, are trained based on single-grained tokenization, usually with fine-grained characters or sub-words, making it hard for them to learn the precise meaning of coarse-grained words and phrases. In this paper, we propose a simple yet effective pretraining method named LICHEE to efficiently incorporate multi-grained information of input text. Our method can be applied to various pretrained language models and improve their representation capability. Extensive experiments conducted on CLUE and SuperGLUE demonstrate that our method achieves comprehensive improvements on a wide variety of NLU tasks in both Chinese and English with little extra inference cost incurred, and that our best ensemble model achieves the state-of-the-art performance on CLUE benchmark competition.

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