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Social media has emerged as a powerful tool for communication. A large number of professional pharmaceutical associations are making their presence felt across social media by utilizing infographics. The trend is towards just-in-time information—reaches to stakeholders only when needed—and this reduces information load that describes the modern healthcare system. It includes facts and figures such as fan-following of Twitter and Facebook and increase in video content. Its high utility during the pandemic has been explored including its misuse to create panic. Recently the interest of a large number of professional associations in social media to come up with succinct and credible information is yet another emerging trend. This chapter tries to identify the healthcare information available on social media sites, which has been found to be beneficial in many ways for the stakeholders. It has its own limitations which need to be explored and understood and addressed appropriately.

The Indian mutual fund industry is playing a significant role in the development of capital market and in the growth of the Indian economy. It is considered to be a better opportunity where savings are collected from investors and diverted to the capital market to generate better returns for them with lower risk and volatility. Hence, it is of utmost significance to understand the mutual fund industry in India. As such, this chapter makes an attempt to review the various literatures available in regard to mutual funds to evaluate the performance of various mutual fund schemes and to study the investor's perception in selection of a mutual fund. The study shows that mutual funds have failed to offer advantages of diversification and professionalism to the investors and hence could not fulfil their scheme's objectives. It is also found that retail investors are still confused about the mutual funds as an investment avenue. In order to attain sustained profitable growth, the industry should focus on developing distribution networks, increasing retail participation and expanding the reach of mutual funds by conducting awareness programs and extending financial literacy.