En este trabajo analizamos dos aspectos de las cuentas de los partidos políticos en Twitter durante la campaña del 26J: la estructura semiótica de los tuits y su función comunicativa. El análisis de estas dos variables permite concluir que 1) las cuentas de los partidos carecen en general de voz institucional y tienen sobre todo carácter ecoico respecto a las cuentas de los líderes, especialmente los candidatos; 2) existe equilibrio entre el uso de texto e imagen; 3) la función predominante es el tuit de cita; 4) las cuentas son uniformes, solo destaca la de IZQUIERDA UNIDA por su alto índice de espectacularización de la política. No hay, en definitiva, un estilo de gestión específico para la comunicación del partido en la red social. Two aspects of the accounts of political parties on Twitter during the 26J campaign are analyzed: the semiotic structure of the tweets and its communicative function.The analysis of these two variables allows to conclude that 1) the accounts of the parties lack in general of an institutional voice, and have an echoic character over the accounts of the leaders, especially the candidates; 2) there is a balance between the use of text and image; 3) the predominantfunction is the quote tweet; 4) the accounts are uniform, only highlights IZQUIERDA UNIDA for its high rate of spectacularization of politics. In short, there is not a specific management style for the party’s communication in the social network.

This paper analyses outstanding political parties' Twitter profiles that contested the Spanish general elections in 26th June, 2016. The compilation of data takes the last 3,200 tuits from each account. The objectives of the study seek, on the one hand to review the discursive structure of the tuits published by the parties' accounts (PP, PSOE, Ciudadanos, Podemos and IU); on the other hand, the objectives try to determine what the qualitative use that these political profiles give to the term education is, a relevant concept in general elections of 2016, when it was linked to the need for innovation, to the regular protests against the Organic Law on Education (LOMCE), and to the long-term rejection of budget cuts. Critical Discourse Analysis (CDA) is applied to a sample of 20 tuits from among the 339 tuits that use this term prominently to determine the discursive meanings that underlie in these messages. The main results indicate a use of the term which is more linked to the political leaders' personalities and to electoral interests than to a social use or to the dissemination of political programmes. At the same time, ideological meanings that are not evident on the textual surface emerge with this deeper analysis.

Vox, the Spanish radical right-wing party, has in the social network Twitter one of the fundamental pillars of its political communication strategy. In this paper, we review the idea of Europe projected by this political formation in its messages on the campaign for the 2019 European elections, when it obtained for the first time representation in the European Parliament. Through the critical discourse analysis applied on a sample of representative tweets, it is discovered that the subtle meanings in these messages replicate the virulence of Vox's more obvious national approaches, although under a form of greater political correctness that cannot avoid ideological perseverance. Vox, el partido español de derecha radical, tiene en la red social Twitter uno de los pilares fundamentales de su estrategia de comunicación política. En el presente trabajo, se revisa la idea de Europa que proyecta esta formación política en sus mensajes con ocasión de la campaña electoral de las elecciones europeas de 2019, cuando obtuvo por primera vez representación en el Parlamento Europeo. A través del análisis crítico del discurso aplicado sobre una muestra de tuits especialmente representativos, se descubre que los significados sutiles en estos mensajes replican la virulencia de los planteamientos nacionales de Vox más obvios, aunque bajo una forma de mayor corrección política que no puede evitar la perseverancia ideológica.