Purpose The purpose of this study is to investigate older shopper behavior in a retail environment. The study focused on how the environment elements of supermarket stores influence older customers to interact with other customers when they shop for groceries. Design/methodology/approach Various qualitative research techniques were undertaken, including interviews with retail architecture experts, store employees, a psychologist and a gerontologist; in addition, five interviews followed by three focus groups were conducted with older shoppers in Brazil. Findings Customer-to-customer interactions that are related to the environment elements of supermarkets tend to influence the shopping experience of the older shoppers, which has an impact on satisfaction. Although some customers may value social contact, some interactions can involve discomfort and embarrassment. Research limitations/implications The study sheds light on the understanding of the influence of the environment elements of supermarket stores on customer-to-customer interactions, and it proposes such interactions to be a relevant strategy that is used by older customers to maximize their satisfaction, although such strategies can also lead to dissatisfaction. Practical implications The findings provide insights regarding the specific needs of older customers in a supermarket context, associated with the design and ambient elements of the store environment, which can be valuable for retailers and policy-makers. Originality/value Considering the limited understanding of older shoppers and their experiences, this study provides a thorough understanding of how the retail environment can influence customer-to-customer interactions that involve older shoppers. Moreover, the study captures how interactions, which are influenced by the retail environment, can result in dissatisfaction; however, such interactions can also be used by older customers to modify their satisfaction with the shopping experience.
Monize Sâmara Visentini. Mestre em Administração pela UFSM. Doutoranda em Administração pelo PPGA/EA/UFRGS. Professora da Faculdade Palotina -FAPAS. monize.s.visentini@gmail.com Área: Ensino e Pesquisa em Administração RESUMOUma das principais tendências verificadas nos últimos anos é o aumento da colaboração científica, caracterizada pela co-autoria. Muitos autores destacam a importância do tema e indicam o crescimento da co-autoria na produção acadêmica. Entretanto, em âmbito nacional, nenhum trabalho considerou a análise de co-autoria no campo da Administração. Com base nisso, este estudo, de caráter bibliométrico, analisou os artigos publicados em co-autoria nos anais dos congressos promovidos pela ANPAD no período entre 2001 e 2010, perfazendo 12 eventos: 10 Encontros da ANPAD (EnANPAD) e 2 Encontros de Ensino e Pesquisa em Administração e Contabilidade (EnEPQ). Ao total foram investigados 778 trabalhos. De uma forma geral, nota-se que grande parte dos trabalhos conduzidos em Administração no Brasil, na última década, utiliza a co-autoria. Quanto ao formato dos artigos, observa-se que a coautoria prevalece nos estudos empíricos, enquanto os estudos teóricos são desenvolvidos, em sua maioria, por um único autor. No caso dos trabalhos teóricos, elaborados em co-autoria, nota-se, em média, um número menor de autores do que em trabalhos empíricos. Dentre os empíricos realizados em co-autoria, também há diferenças significativas, sendo que os trabalhos quantitativos apresentaram uma média de autores superior a dos artigos qualitativos. Também foi realizada uma análise da rede formada pelas 197 IES identificadas, fazendo
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