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Abstract. This paper uses data from the 2004 Canadian Election Study to analyze the factors that motivated a vote for each party and to identify the ones that mattered most to the outcome of the 2004 federal election outside Quebec. Particular attention is given to the impact of the sponsorship scandal, the sources of support for the new Conservative party and the factors that explain the NDP's improved performance. The findings are used to address some basic questions about the 2004 election and its larger implications.Résumé. L'article utilise les données de L'Étude électorale canadienne de 2004 pour identifier les principaux facteurs qui ont motivé l'appui aux différents partis et pour jauger leur impact sur le résultat de l'élection à l'extérieur du Québec. Les auteurs accordent une attention particulière aux effets du scandale des commandites, aux sources de l'appui au nouveau Parti conservateur et aux raisons sous-jacentes des gains du NPD. Les résultats permettent de répondre à un certain nombre de questions sur le sens et la portée de l'élection.

This article explores the implications for female politicians of the gendered nature of news coverage. An analysis of the language used in television news coverage of the English-language leaders' debates in the Canadian federal elections of 1993, 1997 and 2000 confirms that the debates are framed in stereotypically masculine ways as battles, sporting events or back street brawls. When the news coverage is compared with the leaders' actual behaviour in the debates, it is clear that the coverage focuses disproportionately on combative displays of behaviour by female party leaders, but tends to ignore the women when they adopt a more low-key style, especially when the novelty of a female leader has worn off.

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