Energy consumption impacts the environment, humans’ well-being, comfort and quality of life. The article aimed to develop the original model of energy consumer segmentation, based on behavioural variables, which influence consumer decisions and motivations regardless of demographic, geographic and socio-cultural differences. The innovative contribution is the segmentation procedure, which fills the existing research gap and can be treated as a universal tool serving various groups of stakeholders for creating and implementing sustainable development policies. The methodology used for the segmentation is based on the original algorithm and involves classifying a consumer into the most appropriate group based on the measurement of the distance between the ideal class representative and a particular respondent. Several distance measures (e.g., Sokal–Michener, Goodall, Lin) were used, while the similarity of those classifications was verified using the adjusted Rand index. The segmentation involved adopting—a priori—five basic classes of consumers, varying in terms of motivation to save energy. The validation performed on a sample of 1606 respondents, carried out as part of the eco-bot project, verified both the classification approach adopted in the study and the accuracy of the assumptions. The application of the distance measures chosen for the study allowed for the assignment of 96.1% of the respondents to the appropriate classes, which yielded the following distribution: EI (33.9% of the respondents); DS (33.1%), AE (17.2%), O (7%) and I (4.9%).

Scarcity of resources and their waste, as well as deteriorating quality of life and the environment, are pressing problems of modern civilisations. Rational and efficient energy consumption is one of the possibilities for preventing harmful practices and the degradation of ecosystems. Understanding the consumer’s way of thinking and acting by identifying his needs and preferences are essential for effective efforts for smart, sustainable, and inclusive economic growth. Therefore, the aim of this article was a comprehensive socioeconomic analysis of particular behavioural types of energy consumers, as a continuation of the authors’ previous research. The paper uses statistical methods (chi-square test and correspondence analysis) dedicated to non-metric variables for an effective analysis of the data obtained from the questionnaires. The identification of socioeconomic factors was carried out on a representative sample of n = 4506 respondents from eight European countries (the Czech Republic, France, Greece, Spain, Germany, Poland, Romania, and the United Kingdom). This allowed for distinguishing a typical representative of five consumer segments (EI; AE; DS; O; I), developed on the basis of motivation to save energy. The authors succeeded in combining behavioural segmentation with the socioeconomic characteristics of the created classes. The results indicated that 10 out of 12 examined factors were significantly correlated with the behavioural type. These are (in order of significance): attitude towards saving energy; age; employment status; home country; the ownership status of the premises; the number of people in a household; average monthly income per person in a household; education; gender and place of residence.

Summary. The increasingly popular use of ICT in different areas of life results in changes of the situations of individuals and entities. However, along with the new possibilities of socioeconomic development, come new risks related to the rise of a new type of inequalities. One of such threats is the digital divide or -in other words -the lack of equal access to the opportunities offered by the Internet and other ICT. The phenomenon of the digital divide applies to both individuals and areas or even countries. The aim of this paper is to introduce the digital divide and the factors influencing the lack of digital convergence with particular emphasis on rural areas of the European Union. In EU's rural areas there is an additional hindrance to achieving digital convergence similar to the urban areas -that is the aging of the population and the progressive depopulation of the countryside.

The issue of energy behaviour among Polish consumers, and especially the motives and attitudes they manifest, is relatively under-researched. This article attempts to identify individual attitudes and beliefs of energy consumers using the example of the residents of the province of Silesia (Poland). The authors conducted the expert segmentation of respondents in terms of their motivation for saving energy, based on the results of their proprietary survey. The second stage of the study involved using a classification model that allowed for the characterisation of the obtained groups. Psychological and financial factors were of greatest significance, which is confirmed by the results of other studies. Nonetheless, the obtained results explicitly indicate the specificity of the region, which requires transformation towards a low-emission economy. Despite the initial stage of changes both in the awareness of the consumers and the public interventions of the authorities, it should be emphasized that a majority of the respondents—at least to a basic extent—declared taking energy-saving measures. Financial motives are predominant among the respondents, although pro-environmental motives can also be noticed, which might translate into increased involvement and concern for the environment and climate.

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