Abstract:Higher education institutes (HEIs) throughout the world are recognising the potential of using social networking as an outreach method for their marketing and recruiting campaigns and can serve as a catalyst for strategic change within the education sector. This study researched 90 universities in Asia, Africa and Europe to their use of social networking for educational recruiting and marketing. Results showed that HEIs in certain geographic areas do use it, but results are inconsistent among the globe. The innovative functionality provided by social networking has challenged HEI officials who may be inexperienced at utilising the full potential of these sites to better serve the school and its stakeholders. However, it is important that HEIs integrate the use of social media into their marketing programmes in order to better reach their intended audiences and provide for a more successful education experience for students.
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Purpose -The purpose of this paper is to investigate the Web vulnerability challenges at European library Web sites and how these issues can affect the data protection of their patrons. Design/methodology/approach -A Web vulnerability testing tool was used to analyze 80 European library sites in four countries to determine how many security vulnerabilities each had and what were the most common types of problems. Findings -Analysis results from surveying the libraries show the majority have serious security flaws in their Web applications. The research shows that despite country-specific laws mandating secure sites, system librarians have not implemented appropriate measures to secure their online information systems. Practical implications -The findings serve to remind librarians of the complexity in providing a secure online environment for their patrons and that a disregard or lack of awareness of securing systems could lead to serious vulnerabilities of the patrons personal data and systems. Lack of consumer trust may result in a decreased use of online commerce and have serious repercussions for the municipal libraries. Several concrete examples of methods to improve security are provided. Research limitations/implications -Further research on library vulnerability throughout the world can be taken to educate librarians in other countries of the serious nature of protecting their systems. Originality/value -This paper serves as a current study on data security issues at Western European municipal library Web sites. It serves as a useful summary regarding technical and managerial measures librarians can take to mitigate inadequacies in their security implementation.
U.S. Government Web sites are rapidly increasing the services they offer, but users express concerns about their personal privacy protection. To earn user's trust, these sites must show that personal data is protected, and the sites contain explicit privacy policies. This research studied privacy policy protection of 50 U.S. Senate sites and found that few had comprehensive elements of privacy policies and a general lack of protection of personal data that could be obtain from the Web site. The study reviewed which specific privacy elements are most often mishandled, as well as suggestions for improving an overall online privacy practice.
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