Purpose -This paper aims to establish the role of dominant logics to assess the success potential of strategic alliances. Design/methodology/approach -An empirical validation of an approach based on the theory of conventions was carried out through an analysis of strategic alliances initiated by Apple involving the licensing of the Macintosh operating system. Findings -The analysis reveals the presence of modes of justification issuing from the world of inspiration, which seems to oppose the merchant and industrial worlds, which are most conducive to successful strategic alliances. Originality/value -The analysis of dominant logics within Apple Computer demonstrate that the inspirational logic is opposed to all forms of strategic alliances.

Purpose -The purpose of this paper is to suggest the use of a new action research methodology, the learning history, to study knowledge transfer initiatives. Design/methodology/approach -An overview of the literature on learning histories is followed by the results of a case study, where a learning history is used to transfer humanistic practices from an American health care model to a Quebec setting. Findings -This study demonstrates how the learning history method can act as a catalyst to accelerate the knowledge transfer process. It has helped researchers and practitioners recognize and address the challenges involved in implementing change and transferring new knowledge in an organization.Research limitations/implications -Although the learning history provides a fresh and effective way to study learning and knowledge concepts, the potential of this new methodology in studying knowledge transfer activities has not been fully explored. The limitations are primarily those associated with the amount of work involved in a developing a learning history as well as the courage and honesty it requires. Practical implications -Approaches to improving learning from experience and descriptions about how to capture and disseminate knowledge within organizations are somewhat limited. The findings of this study offer practitioners and researchers guidance on how to accelerate the implementation of future initiatives knowledge transfer. Originality/value -By linking learning histories to knowledge transfer, this article provides a fresh new approach to studying how knowledge can be transferred from researchers to practitioners and bridging what some have called ''the great divide'' between these two communities.

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Les performances décevantes des entreprises ayant procédé à des diversifications reliées ont poussé les chercheurs à se STRATÉGIE PAR JOANNE M. ROCH Représentations collectives et diversification reliée 1. Lorsque cette extension est considérée comme proche et compatible avec les activités courantes de l'entreprise on considère qu'il s'agit de diversification reliée alors que lorsqu'il s'agit d'extension dans des secteurs complètement étrangers l'on parle de diversification non reliée. Cet article des Editions Lavoisier est disponible en acces libre et gratuit sur archives-rfg.revuesonline.com

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