One of the consequences of globalization was an increase in the response between companies. In this way, companies increasingly seek continuous improvement using various mechanisms and tools aimed at improving their processes, products, and services, thus making them more competitive. In this scenario, FMEA stands out as a unique tool for detecting and reducing failures in products and processes in order to improve their confidence. This article is the result of the study of the application of the FMEA in an equipment to the production process of insertion of components. For this, action research was carried out, where equipment failure data was collected. As a result, a 5W2H action plan was prepared with the support of a GUT matrix to apply the recommended improvements in the FMEA.