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Hackers who engage in phishing manipulate their victims into revealing confidential information by exploiting their motives, habits, and cognitive biases. Drawing on heuristic-systematic processing and the anchoring effect, this study examines how the contextualization of phishing messages, in the form of modifications to their framing and content, affects individuals’ susceptibility to phishing. This study also investigates if there is a discrepancy between the way individuals believe they will react to phishing attempts and their actual reactions. Using two fake phishing campaigns and an online survey, we find that individuals are more susceptible to phishing attempts when the phishing messages they receive are specific to their context, thereby appealing to their psychological vulnerabilities. There is also a significant gap between how individuals believe they will react and their actual reactions to phishing attempts.

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New Zealand’s Computers in Homes has been researched since its inception in 2000, through both participatory action research and multiple mixed methods case studies, by the authors of this paper who are now collaborating to find the most meaningful way to assess social outcomes in the scheme as it evolves.  Computers in Homes (CIH) not only continues to be informed by the research but it is also beginning to make use of social media for community participant engagement.  This paper traces the inter-relationship between the ongoing research and evolution of practice, reflecting on a shift in epistemology and thus research design.  Our work now extends to explore the relationship between community blogging, adopted by CIH as a way of engaging the community in making sense of their own experience and thus owning their own research, and the role of social relationships in facilitating a sense of belonging.  Our paper examines how the use of social media in this way may challenge the more traditional ideas and power relations inherent in the researcher-participant relationship in community ICT research.