This paper reports the development of a measure of perceived homophily. In both an initial investigation and in four subsequent studies employing samples from diverse populations. four dimensions of response were observed. These dimensions were labeled Attitude. Morality, Appearance, and Background. Additional results indicated that opinion leaders are perceived as more homophilous than non-opinion leaders on the dimensions of Attitude. Morality, and Background. The scales found to measure these dimensions are suggested for consideration by researchers concerned with homophily or interpersonal similarity in human communication.

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Why is it that women often report more problems in their romantic relationships than do men? One explanation apparent in the literature is that women may view different standards as important for relationships than do their male counterparts and, as a consequence, women may be less likely to have their standards met. A second explanation is that while women and men may not differ in terms of the importance they associate with various standards, the experiences they have in their romantic relationships may lead women Lo believe their standards are not fulfilled as often as do men. The current study offers a preliminary test of these two rival explanations and found greater support for the latter. Analyses of two composite measures and more detailed factor‐based measures generally indicated that the standards held by women and men involved in heterosexual romantic relationships were rated similar in importance. Women, however, tended to note that their standards were met less fully than did men. Further, compared to men, women reported a greater discrepancy between the importance they associated with various standards and the extent to which the standards were fulfilled in the context of their relationship. The ability of two different theoretical models to predict and explain these findings is discussed, as re the implications of the results for future research.

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