The research aims a) to make visible joints of informational intoxication as persuasive communication action and b) to differentiate informational intoxication from disinformation and manipulation. It stresses that the action of intoxication consists in an assembly of informative measures aimed at influencing a target by introducing into its informational flow some information determining the vitiation of the functional decisions through influence. The main ontological elements of the intoxication process are agent of intoxication, target of intoxication, intoxication message, intoxication channel and intoxication situation. The most difficult to realize in informational intoxication is to install, to institute the intoxication situation that situation in which the agent creates attracts the target into deliberately and consciously participating to its own intoxication.